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China’s top liquor brand establishes research institute




According to Moutai Group, the institute is a non-profit business think tank that offers R&D, consultancy and a range of services.

The institute include an advisory committee for policy decision, a development strategy research centre, an enterprise management research centre, a marketing research centre, a liquor-making technique research centre, and a big data analysis centre.

A total of 45 experts, including academicians and university professors as well as Nielsen China have been appointed as its members.

Moutai University also sponsored by the group opened to students in Renhuai city in southwest China’s Guizhou Province in 2017, offering five majors – distilling, wine-making, food quality, safety and marketing. (Xinhua/NNN)

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