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COVID-19: Jim Ovia advocates branding, innovation for business survival 

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COVID-19: Jim Ovia advocates branding, innovation for business survival 

Mr Jim Ovia, founder of Zenith Bank Plc, has advocated branding, innovation and creativity as critical prerequisites for business survival during and post COVID-19.


Ovia spoke on Tuesday, during a webinar by the Nigerian-British Chamber of Commerce (NBCC).

The News Agency of Nigeria reports that the webinar had as its theme: “NBCC Sharing Experiences Series — Building a Brand”.

Ovia said innovation and creativity were necessary to help businesses adapt to the new normal in the face of the COVID-19 pandemic.

He said that the most successful economies of the world had the highest number of well built brands, which engenders growth, stability and improved standard of living.

Ovia advised the emulation and under studying of successful business brand processes such as Amazon by engaging in evolving branding process to stimulate economic development.

“Business survival is most critical during and post-COVID-19.

“Many business brands have failed for lack of innovation and inability to move with time.

“A brand is built on reputation and integrity, and very successful economies have the highest numbers of well built brands.

“Survival during and after COVID-19 will be for the most creative business brands,” he said.

Edited By: Oluwole Sogunle (NAN)

Rukayat Moisemhe: is a graduate and a professionally trained journalist, with experience in national news reporting/editing and verification at the News Agency of Nigeria. NNN is a Nigerian online news portal that publishes breaking news in Nigeria, and across the world. Our journalists are honest, fair, accurate, thorough and courageous in gathering, reporting and interpreting news in the best interest of the public, because truth is the cornerstone of journalism and they strive diligently to ascertain the truth in every news report. Contact: editor[at]nnn.com.ng

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