Connect with us

Tourism

Craft: Poor finishing, branding denying recognition, patronage – says NANTAP

Published

on

Craft: Poor finishing, branding denying recognition, patronage – says NANTAP

Some Nigerians on Saturday advised craftsmen across the country to improve on the finishing and branding of their works to enhance international recognition and patronage.


They gave the advice during an webinar organised by the National Council for Arts and Culture (NCAC) to discuss emerging trends in the Nigerian art and culture industry.

The programme had the theme: “Marketing Nigerian Arts and Crafts Internationally”.

Mr Osita Juwah, Chief Executive Officer, V’iquest Creative Ltd., said that Nigeria was endowed with creative craftsmen but poor finishing and branding of their products minimised international patronage.

He called on the Federal Government to create more avenues for education of craftsmen on how best to make their works attractive to buyers.

He also called for creation of platforms through which the works could be exhibited for more patronage, saying that e-commerce and digital platforms should be explored.

“Nigeria is blessed with creative minds involved in crafts such as wood carving, bronze carving, basket weaving, leather works, calabash weaving, tie and dye and others.

“These people need to be assisted to gain knowledge on how they could be innovative while producing their works.

“They should be empowered with platforms through which their works can be sold both locally and internationally.

“When these craftsmen do not generate enough money from their works, they lose interest in making craft, and as a result, the quality of their craft drops while the nation begin to lose the ancient techniques which should be maintained.

“Income generation models must be developed for these craftsmen to continue in their production,” he said.

Juwad urged artists and craftsmen to work together and emulate the music and Nollywood industries which, he said, had continued to improve in their works.

“Artists must re-engineer their thinking, emulate the music industry which has made several innovations on the Afrobeat music as it keeps expanding.

“We should not limit ourselves to certain ideas, we should be able to borrow ideas from the past to create new and unique materials which will make a huge difference in our works.

“Nollywood and the music sub-sectors are doing well, we need to do something in this sub-sector too,” he said.

Also, Mr Israel Eboh, President, National Association of Nigerian Theatre Arts Practitioners, emphasised the importance of branding and quality finishing of any work of art.

Eboh urged governments to give necessary support for artists and craftsmen.

Earlier, the Convener, Chief Olusegun Runsewe, advised artists and craftsmen to take advantage of social media platforms to project their works even amid the COVID-19 pandemic.

He said that the council would be unveiling an innovation which would enable Nigerians and others to tour the country culturally, from the comfort of their homes.

He said that the aim was to enable Nigerian and international tourists to get acquainted with Nigeria’s culture, while observing the inter-state travel restriction order.
PTB/

Edited By: Constance Imasuen/Ijeoma Popoola (NAN)

Taiye Baiyerohi: is a graduate and a professionally trained journalist, with experience in national news reporting/editing and verification at the News Agency of Nigeria. NNN is a Nigerian online news portal that publishes breaking news in Nigeria, and across the world. Our journalists are honest, fair, accurate, thorough and courageous in gathering, reporting and interpreting news in the best interest of the public, because truth is the cornerstone of journalism and they strive diligently to ascertain the truth in every news report. Contact: editor[at]nnn.com.ng

Andreescu will not defend United States Open title Serena beats Venus to reach Lexington quarter-finals Gov. Umahi rejects Ebonyi’s transfer to Police Zone 13 Division UN Chief welcomes Israel, UAE peace agreement Caretaker committee promises better times for Anambra football stakeholders, unveils new FA secretariat NAPHER-SD identifies loopholes in sports industry policy draft, calls for review COVID-19: PTF working with partners to implement comprehensive response to virus How I survived COVID-19 — Foreign Affairs Minister Leipzig stun Atletico Madrid to reach Champions League last four Workshop identifies harmful impacts of Global Gag Rule on developing nations Okei-Odumakin mourns former US Ambassador, Walter Carrington Nollywood: Censors Board, stakeholders hold roundtable on policy for release of films Not the right time for me to return to Barca as coach, Xavi says Anambra monarchs protest suspension, say “nothing warrants it” Edo Election: Ize-Iyamu promises to harness solid minerals in Akoko-Edo COVID-19: Commission refunds 2020 Hajj intending pilgrims in Adamawa Edo 2020: Crowds at rallies thrill Shaibu Board decries increase in maternal, newborn mortality in Plateau FG will prosecute destroyers of Akanu Ibiam Int’l Airport fence – Minister   IPAC dissolves interim committee, fixes  Sept. 5 for election NiMet predicts cloudy, thundery activities Friday to Sunday Nigeria’s low COVID-19 cases due to low sample collection — NCDC Members pass vote of confidence in ALGON president, Kolade Alabi Osinbajo advocates purpose-built software for virtual court proceedings Oyo govt. to spend N5.5bn to remodel Salami Stadium Resurgence of COVID-19 on health workers worrisome — Minister NGO empowers 40 rehabilitated youths in Kwara LASG gives cash donation to victims of rainstorm in Badagry Left Handers Day: We are blessed, intelligent – Jos left handers Monarchs laud Buhari’s developmental efforts in South East UNnilag VC position not vacant – workers unions 684 evacuees test positive to COVID-19 — PTF FG begins reform of Calabar, Kano special economic zones PenCom mulls contributors RSA transfer window -Official Lagos Police College, LASCODA partner to promote coconut development MTN Nigeria lifts NSE market indices further by 0.38% Christian group urges FG to end banditry, kidnapping, others CAN announces intercessory prayer session over insecurity in Nigeria Banditry in Katsina will soon fizzle out – Sen. Barkiya TETFUND could perform well with available resources – Minister Gov. Diri urges Agip to relocate to Bayelsa Abia needs competent leaders, not zoning — Otti ActionAid Nigeria urges small-holder women farmers on NAIC facilities UK, Nigeria partner on regulatory reforms on right of way 38,000 vulnerable households to benefit from CACOVID relief items in Zamfara    FG inaugurates team on digital innovation for improved service delivery  Be transformational leaders, President, Nigeria Baptist Convention charges new board members Senate committees begins scrutiny, consideration of 2021-2023 MTEF, FSP document How to further boost Nigeria’s GDP — Onu Minister lauds FCTA press corps over accurate reportage, professional conduct