Economy

Experts mentor female entrepreneurs on turning passion to profit

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More than 40 young female entrepreneurs on Friday in Lagos participated in a business seminar which focused on helping women to recognise their potential and turn their passion into profit.

The Nigeria News Agency (NAN reports that the “Excelling in Business for Women” seminar,  organised by Holivent Nigeria, attracted established female SMEs who inspired and mentored participants on prospects, challenges and opportunities for women in business.

Mrs Olanibi Olumide-Fusika, who spoke on “Nurturing from Boot to Branches” said she started her business, Fussytech, by selling phones in her car boot at Computer Village in Ikeja.

“Never despise a small beginning, there is money on the street if you are not ashamed, so try as much as possible to convert your time into money,” she said.

The Fussytech CEO also advised prospective entrepreneurs not to venture into business on the basis of emotions because emotions could not overcome the cold dictates of the market.

According to her, women should not be attracted to business by considering only the potential for profit without giving thought to possible pitfalls.

She said: “In a business that survives on regular cash flow, never indulge in sale on credit and ensure you have good relationship with your partners and colleagues in business, as they keep you going during trial times.”

Also speaking, Mrs Ope Tejuoso, Managing Director, Opindos Brasserie and Bakery, told participants that the best time to start a business is now, no matter how small.

Tejuoso, also a trained lawyer, said that ideas are everywhere but they come as disguise in form of a challenges, hardship or lack.

“Opportunities come wrapped as problem, so shine your eyes, start now, be courageous and life will push you beyond your desire.

“Don’t be afraid of a humble beginning almost everybody has a story of starting small, ” she said.

Mrs Tope Olagbegi, Managing Director, Sixth Sense and Publisher, International Living Daily Planner, also urged the participants to recognise what they are good at doing in life, as this would set them apart in the business they venture into.

Mrs Tope Olagbegi, Managing Director, Sixth Sense and Publisher, International Living Daily Planner, urged women to be careful in choosing a life partner and not allow their love relationship to affect their ambition in life.

“No matter how gifted you are, if your love relationship is not working, you cannot give in your best.

“God has endowed you with so much, don’t go down six feet without fulfilling your purpose in life,” she said.

The Convener of the business seminar, Mrs Olaide Orangun, said the event was organised out of her curiosity to help women recognise their potential and turn their passion into profit.

Orangun said that not everything in life was about making money but fulfilling purpose.

“This is why women must not let setback define them, because setbacks are actually a set up in real sense,” Orangun said and called for more support from philanthropists towards empowering more women in business.

NAN reports that the event provided opportunity for young women entrepreneurs to meet and network with established entrepreneurs towards expanding their frontiers.

Edited by Wale Ojetimi

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