The Managing Director of Western Lotto Nigeria, Elvis Krivokuca, has said that the newly launched company was entering the Nigerian gaming industry with a different lottery experience that would be fun and exciting.
He said the company was out to ensure that Nigerians have fun while playing the games as they would be featuring Nollywood actors like Olu Jacobs, Zack Orji, Ramsey Nouah, Alex Usifo, Jide Kosoko, Osita Iheme, as well as artists like 2face, Olamide and ace comedian, AY.
Speaking at the unveiling of the company in Lagos, Krivokuca said: “Our explanation is centred on the nature of lottery as entertainment. Lotteries are number-based games of chance used mainly for entertainment, winning of prizes and redistribution of wealth.
“Western Lotto Nigeria offers Nigerians the opportunity to experience and play the famous Power Ball, Euro millions, Euro Jackpot, UK Lotto and Mega Millions games, with a chance of winning a jackpot of up to N15 million. With these brand ambassadors, we are telling Nigerians that lottery is fun and they should enjoy themselves while playing the games.”
He disclosed that the company hopes to add games that are centred on African and Nigeria to its offering, as the society would benefit from the proceeds. Speaking, the Director, Western Lotto Nigeria, Biodun Akintaju, said: “Western Lotto is about the Nigerian in Mushin, Maiduguri, Yenagoa and other parts of the country. It is 100 per cent Nigerian. It’s a Nigerian initiative through and through. Payments will be made in Naira and the players will play and win in Naira.
“Western Lotto was set up to offer Nigerians the opportunity to win big and also contribute towards good causes. We are partnering with organisations that cater for women who have been victims of rape.
“We are going to partner with people that have challenges continuing their education. Western Lotto will partner with government on health care and sporting foundations. Western Lotto is about Nigeria: it’s our game. Let’s embrace it.”
He further explained that the company decided to start from the known to the unknown: Power Ball, Euro millions, Euro Jackpot, UK Lotto, Mega Millions are all established games.
“We will allow Nigerians the opportunity of playing and winning in Naira. In the not too distant future, we will have a pan-African wholly run, played and payment made in Naira,” he added.
While speaking on the impact of lottery in modern society, Veteran Nollywood actor, Olu Jacobs, said it would help correct some social ills in the country. “Many things have gone wrong in Nigeria. It is nice to have Lotto to ease the pressure. Most of us have played Lotto all over the world. I’m glad we have it here,” he stated.
Western Lotto to bring excitement to Nigerians