LIS, in a statement on Tuesday, said the campaign was initiated to increase the popularity of women in sports and female athletes in the country.
“Nigeria is blessed with incredibly talented and extremely successful female athletes in their respective sports; from Football to Athletics, Wrestling to Judo and others.
“However, success doesn’t necessarily translate to recognition. With only 0.4% of the total amount of commercial investment in sports going in to women sport.
“Ladies in Sports International is using this campaign to direct focus towards women, as they continually shatter glass ceilings.”
The body reiterated its determination to contribute to the much needed growth of women in sports and with this call to action, ‘KnowHerName’.
“We hope that awareness can be drawn to these women, who continue to excel against all odds, ” it said.
Edited By: Abiemwense Moru/Wale Ojetimi (NAN)