Lego, the international toy giant, is to immediately drop all advertisements on social media for 30 days, the company said Wednesday.
“We are committed to making a positive impact on children and the world they need to take over. It includes contributing to a positive, inclusive digitally environment, free of hate speech, discrimination, and erroneous information,” Julia Goldin, Lego’s global chief marketing officer, said in a press release.
Internationally famed for making small plastic building blocks, Lego, headquartered in Billund, west Denmark, will join an increasing array of major international companies, including Coca Cola and Starbucks, which have imposed similar bans on social media companies for not doing enough to remove hateful content.
The campaign against social media advertisements started in mid-June.
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