At a virtual media briefing on Wednesday, the company said the brand’s latest launches were just a few of the innovative ways MAGGI is meeting its consumers’ digital and nutritional appetites.
According to it, it is also adding to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future.
The MAGGI website, https://www.youtube.com/channel/UCSMLxz9Eqbs2_KXoQzQumlA, provides over 40 African recipes on an easy-to-use platform and can help families cook balanced and nutritious meals.
Dominique Allier, Business Executive Officer for Culinary at Nestlé Central and West Africa, said: “MAGGI innovates once more by providing different variations of beloved African dishes that offer something for every food lover.
“We are proud to be the first region worldwide chosen by MAGGI to launch this unique website,” he added.
Also, Akua Kwakwa, Nutrition, Health and Wellness Manager for Nestlé Central and West Africa, said that the new website was built in collaboration with top African chefs, expert nutritionists and local food influencers.
According to her, it also provides helpful tips in some recipes on how to boost your iron intake and balance dishes.
“As well as highlighting the importance of including nutritious diets in our daily lives with well-known family favourites; people across the globe now have easy access to traditional African recipes we know and love.
“For people who are more concerned about sodium, saturated fat and added sugars,the website features the unique ‘MyMenuIQ
“The higher the score, the more balanced the meal is,” she said.
The websites comes at a very appropriate time when many people are spending more time cooking at home, and they can get some inspiration from the Recipe of The Day or the With A Twist section.
There are recipes for kids, adventurous cooks, those who love a classic dish and time-saving one pot meals, all available in English and French.
Following the success of Yelo Pèppèseason one, which recorded over 20.3 million online views, MAGGI is excited to present the new second season of the popular show to its fans, bringing back its beloved characters from the first season.
The News Agency of Nigeria reports that notable celebrities including: Ade Laoye, who is now one of the best-known food bloggers in the region, Anita Erskine, Shirley Manso and Sophy Aiid were part of the cast.
The brand aims to boost the nutrition of families by improving the nutritional profile of its bouillons and other products through reducing salt and increasing micronutrients such as iron, to help tackle iron deficiency.
MAGGI pledges to use more familiar ingredients that people know and can find in their kitchens, ingredients such as smoked fish, shrimp, onions, garlic, ginger and chilli pepper.
Edited By: Olagoke Olatoye (NAN)