By Maureen Ojinaka
Enugu, Feb. 12, 2019 (NNN) Ahead of 2019 Valentine’s Day, most shop owners have displayed assorted valentine gift items for customers, who are ready and wished to celebrate Valentine with their loved ones.
A News Agency of Nigeria (NNN) Correspondent, who visited some shops and supermarket, observed that most shops in the metropolis had varieties of red wears and other Valentine gift items displayed and as well waiting for patronage.
Some shop owners, who spoke to NNN on Tuesday in Enugu said that they displayed their goods to attract customers and to increase patronage.
Mr Samson Eke, a gift shop owner at Glamour shopping mall, Uwani, said that displaying valentines’ gift items on time was to remind residents of the forthcoming Valentine.
Eke added that most people seemed not to remember Valentine’s day except by mere seeing red items displayed in shops like his.
Miss Ifunaya Ugwu, another gift shop owner, at Mayor shopping mall said that she needed to display most of her valentine gift items in her shop to make brisk business before the Valentine season would end.
“Valentine’s day is just a day in a year, so it is very important for me to begin to display all valentine gift items in my shop at least one week to the Valentine’s day so as to make profit before it ends,” Ugwu said.
Mr Kenneth Okoro at Kenyatta Market said that gift items for the forthcoming Valentine had been long displayed but the patronage was very low.
Okoro explained that customers who were coming into his shops in their numbers were mostly complaining of the high price of the items and sometimes ended up not buying anything.
However, a beauty shop owner, at Ogbete main market, Miss Uju Onuh, who displayed mainly woman hair, wigs, various colours of nails and nail polish, perfumes, cream, said that the display of the items had attracted so many ladies to her shop and had increased patronage.
Onuh, said that the day she began to showcase her goods for customers, patronage began to increase in her shop.
Mrs Ify Agujiobi, another beauty shop owner in a shopping mall along Holy Ghost Road, said “ despite the economic situation in the country, ladies were still spending money on Valentine gifts and beauty accessories just to celebrate Valentine.”
Agujiobi noted that buyers, mostly ladies, go for items such as perfumes, hair, wigs, nails and nail polish so as to look beautiful and gorgeous and for their loved ones to cherish and admire them on Valentine day.
Valentine’s Day, also called St. Valentine’s Day, holiday (February 14) when lovers express their affection with greetings and gifts. The holiday has origins in the Roman festival of Lupercalia, held in mid-February.
The festival, which celebrated the coming of spring, included fertility rites and the pairing off of women with men by lottery. (NNN)
Edited By Adeboye Ajayi/Ekemini Ladejobi