The new Fenty Beauty Collection has made its debut and Rihanna went all out by releasing over 80 products, she has exceeded everyone’s expectation and the countless Youtube reviews are great testaments to that.  The launch included 40 foundation shades 30 highlighting and contouring sticks, catering to all skin tones and undertones from the fairest of them all to the melanin rich.

The RiRi collection encompasses concealers, one primer,three portable makeup brushes , a blush/highlight duo with a compact mirror, 10 creamy stick highlighters, 20 shades of matte contouring sticks (which are magnetic for better storage ), makeup brushes, an ergonomic beauty blender, and a hexagonal tube of blotting papers , six powder highlights.  The Fenty Beauty Gloss Bomb Universal Lip Luminizer foundation comes in 40 shades. However, the Golden Trophy Wife Highlighter a.k.a KILLAWATT seems to be the best selling item.

There are no eyeshadow palettes, mascaras, lipsticks or eyeliner. While she focused on skin based products, we don’t know what the future holds for this new brand. As the product has had such a great feedback, hopefully she will keep the bar high and with such a successful launch we can only look forward to what is to come!

Here are some reactions from twitter including one from actress Gabby Sidibe popularly known as Precious.


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